Terence Eden’s Blog
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As we enter another NaBloPoMo - where I try to write a blog post each day in Novemeber - I thought I'd take a look back at how this blog has developed. On Friday, October 30, 2009, I switched on WordPress statistics so I could get a better idea of what was popular on my […]
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No, I'm not talking about Masabi's innovative technology, but of this rather odd bit of advertising found on the back of a train ticket. There's no specific call to action - but there's not much space to play with. Let's give it a scan... *sigh* A non-mobile site. With an Adobe Flash plugin in the […]
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At the start of 2012, I revealed how many scans TfL's QR campaign was getting. A lot of comments on Twitter & Google+ dismissed these results as a success. A typical response was: 70 scans a day? In a city of millions? Rubbish! This fails to address something that advertisers are conspicuously loathe to reveal […]
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There was a lot of interest in my recent post about TfL's QR statistics. Today, I present to you three very different QR codes and their statistics. These are all taken from the Metro newspaper on Tuesday January 10th. Wowcher First up is "Wowcher", a big quarter page advert on page 28. Wowcher's statistics show […]
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Last year, I suggested that TfL should use QR codes to point to their excellent mobile countdown service. Looks like someone was listening! I spotted this poster at a tube station. Nestled in the corner is a QR code pointing at the mobile bus countdown service! This is a close-to-perfect use of QR. Points to […]
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There have been howls of protest from Labour voters at the prospect of a Lib/Con coalition. The main complaint is that anyone daft enough to vote for Clegg has caused a Tory government. But is it true? Using data from The Guardian, we can see if the Lib Dems cost Labour a majority. In how […]
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There are 10 types of people in the world. Those who understand statistics and those who don't. ±8. Ever since I took GCSE and A-Level statistics, I've had a healthy appreciation for the way they are presented to the public. I vividly remember my grandmother shouting at the television one night. The news presenter had […]
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