Surrey County Council have sent every household in the county a booklet explaining how our council tax is being spent. Within it is a highly political comment from Kevin Hurley, the newly elected Police and Crime Commissioner. He presents a pie chart showing how the police force spend its money. Take a look at it […]
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There are no words to adequately describe the horrific rape and murder of Jyoti Singh Pandey. I remember, several years ago reading a short piece of speculative fiction which postulated that China would go to war over access to women. Generations of female infanticide would leave the country with a severe gender imbalance. Hoards of […]
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Wandering around the steets of London, I came across this excellent initiative from Camden Council on how to use QR codes on street furniture. If you see that a light - or anything else - is damaged, you can scan the QR code and report the issue. There's even a phone number and vanilla URL […]
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I'm not a big fan of URL shortners - bit.ly, t.co, goo.gl, ow.ly, etc - I understand the need for them, but they seem to offer a fairly poor service in terms of privacy and usefulness. Take this recent example from Vodafone. Aside from the obvious downsides (user doesn't know where the link will take […]
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As we enter another NaBloPoMo - where I try to write a blog post each day in Novemeber - I thought I'd take a look back at how this blog has developed. On Friday, October 30, 2009, I switched on WordPress statistics so I could get a better idea of what was popular on my […]
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One of the great things about publicly blogging for the last 5 years, is that I can remind myself of what I was doing this time last year. Or several years ago. The Terence Eden of October 2009 was a busy chap! 22 blog posts! What a guy :-) One post which caught my eye […]
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No, I'm not talking about Masabi's innovative technology, but of this rather odd bit of advertising found on the back of a train ticket. There's no specific call to action - but there's not much space to play with. Let's give it a scan... sigh A non-mobile site. With an Adobe Flash plugin in the […]
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At the start of 2012, I revealed how many scans TfL's QR campaign was getting. A lot of comments on Twitter & Google+ dismissed these results as a success. A typical response was: 70 scans a day? In a city of millions? Rubbish! This fails to address something that advertisers are conspicuously loathe to reveal […]
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There was a lot of interest in my recent post about TfL's QR statistics. Today, I present to you three very different QR codes and their statistics. These are all taken from the Metro newspaper on Tuesday January 10th. Wowcher First up is "Wowcher", a big quarter page advert on page 28. Wowcher's statistics show […]
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Last year, I suggested that TfL should use QR codes to point to their excellent mobile countdown service. Looks like someone was listening! I spotted this poster at a tube station. Nestled in the corner is a QR code pointing at the mobile bus countdown service! This is a close-to-perfect use of QR. Points to […]
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