Give Customers an Elevator Pitch for Your App


Photo of the BlackBerry Playbook tablet. Lots of icons on the screen.

We live in a world of our own creation. This means we can find it inconceivable that outsiders don't know the acronyms we use daily. How can anyone possibly live without understanding what we do? Customers don't understand your company's acronyms, processes, or business model. It's worse than that, though - most users don't even […]

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