Experiments with domestic load shedding in the UK

Screenshot of an email. It says "Hi Terence, You'll earn 1800 OctoPoints – that's £2.25 worth – for every unit of electricity you cut down between 5:00 PM and 6:00 PM on 15th November. Opt in now to save power and earn rewards in this Session. You'll go into a draw to win an extra 400,000 OctoPoints – that's £500 worth! – just for opting in. Important: you need to opt in before the Session starts if you want to earn rewards."

Electricity demand varies throughout the day. When demand is higher, electricity prices go up. Most UK consumers are insulated from this variability - we pay a fixed price per kWh no matter what the actual wholesale cost. But it doesn't need to be this way. Exposing users to the immense variability in pricing is probably […]

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