The Mechanic QR Code
advertising badvertising mobile QR Codes qrstuff · 2 comments · 250 words · read ~393 times.
Another day in London - another sighting of a QR code! This time, on a poster for high-brow art-house flick The Mechanic. Quite close to the bottom of the poster - so low, I had to kneel to scan it - is a QR code. Scan it and it takes you a mobile friendly trailer on YouTube. Issues It wouldn't be a Terence Eden blog post if I didn't criticise the approach taken by the advertisers. QR code is far too low down - who wants to stoop to scan (other than nerds like me)? No call to…
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