Why You Should Make Your QR Codes Unique

by @edent | # # # # # | Read ~467 times.

Wandering around the steets of London, I came across this excellent initiative from Camden Council on how to use QR codes on street furniture. If you see that a light - or anything else - is damaged, you can scan the QR code and report the issue. There's even a phone number and vanilla URL […]

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The Silliest QR Code I've Seen

by @edent | # # | 10 comments | Read ~357 times.

I unashamedly love QR Codes. But every so often, I see one which makes me wonder if there should be some sort of licence for creating them 🙂 As I was walking around Camden the other day, I spotted this monstrosity. I figured with a code that dense, it probable contained a URL to a […]

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No One Scans QR Codes - Apart From These 25 Thousand People

by @edent | # # # | Read ~568 times.

Earlier this year, I blogged about seeing these QR codes appearing on some train tickets. The campaign itself wasn't that great - a poor call-to-action and a decidedly mobile-unfriendly site - but I was interested in how many people had scanned them. Thanks to bit.ly's practice of exposing everyone's statistics, we can see exactly how […]

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QR and NFC Living In Harmony?

by @edent | # # # # | 1 comment | Read ~163 times.

Can you spot anything interesting on this poster? Yes, there in the corner - living in blissful harmony are a QR code and an NFC tag. There's an excellent call-to-action which even works for people without either a QR reader or NFC scanner. The destination is this mobile friendly landing page. Of course, you should […]

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Ink is Cheap

by @edent | # # # | 5 comments | Read ~258 times.

I did something decidedly analogue yesterday; I withdrew cash from a machine. I know, I know, I should have used my NFC enabled smartphone - or my chip & pin card. But it turns out most cab drivers prefer cash. On the screen was one of those ghastly animated adverts. Rather than selling me a […]

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QR Interview in Metro

by @edent | # # # # #

Last month I gave an interview to the Metro newspaper about QR codes.

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Train Tickets With QR Codes

by @edent | # # # # # # # # | 1 comment | Read ~1,030 times.

No, I'm not talking about Masabi's innovative technology, but of this rather odd bit of advertising found on the back of a train ticket. There's no specific call to action - but there's not much space to play with. Let's give it a scan... *sigh* A non-mobile site. With an Adobe Flash plugin in the […]

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TfL QR Followup - 5,000 scans per month!

by @edent | # # # # # | 6 comments | Read ~458 times.

At the start of 2012, I revealed how many scans TfL's QR campaign was getting. A lot of comments on Twitter & Google+ dismissed these results as a success. A typical response was: 70 scans a day? In a city of millions? Rubbish! This fails to address something that advertisers are conspicuously loathe to reveal […]

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Introducing a NEW QR Generator

by @edent | # # # # # | 4 comments | Read ~1,025 times.

When people ask me which QR generator to use, I usually suggest Google Charts. However, recently I've become dissatisfied with its limitations, so I've decided to write and release my own QR encoder. I'm still looking for a catchy name for it (suggestions welcomed) - so for now it's called "QR Generator PHP". It's available […]

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IPEXPO and the Unscannable QR Code

by @edent | # # # # | 1 comment | Read ~567 times.

I recently overheard two advertising executives discussing their latest QR campaign. I jotted down what they were saying... Dave! Dave! I've got a brilliant idea! What is it, Fred? Let's make a QR code... right... but make it really hard to scan! Brilliant idea, Fred! How? We can stick it on a Taxi, so that […]

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