How Not To Run An Interactive Advertising Campaign #TAP4offers


Various NFC icons.

Public transport is a great way to assess the Zeitgeist. Watching commuters transition from iPhones to Samsungs, and from paper books to Kindles, really gives one a sense of how the world is changing. Advertising is also a great way to measure society; seeing lots of adverts for dodgy loan companies can give you an […]

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Clear Channel's NFC Mistake


I've talked before about advertising hoardings with combined NFC & QR codes. It looks like Clear Channel - the advertising behemoth - is getting into the game. Spotted all over London are these bus stops with built in advertising poster. Look on the right hand side, and you'll see the interactive element. It's pretty well […]

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Lambeth's Brilliant QR Codes


Strolling along London's Southbank the other day, I came across one of those new-fangled information posts. Crudely stuck to it was a decidedly old-fashioned piece of paper bearing a planning notice. But! My my! What's that in the lower left corner? A QR code! Unsurprisingly, scanning the code takes you directly to the planning application […]

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A Small QR Tip


One of my hobbies is looking for QR codes by leafing through the free papers which blight the city of London. Yes, I lead a tragic existence, but it keeps me off the streets - so let me be, eh? Most of the QR codes that I see now are pretty good. They have clear […]

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Why QR Codes Are Perfect For The Internet of Things


My first QR code post of 2013! I'm a long term fan of QR codes. I know some people don't like the idea of augmenting reality with specific tags for computer vision - but I do. Some people prefer RFID/NFC. Others still prefer dedicated augmented video apps. As I've written many times before, QR codes […]

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Why You Should Make Your QR Codes Unique


Wandering around the steets of London, I came across this excellent initiative from Camden Council on how to use QR codes on street furniture. If you see that a light - or anything else - is damaged, you can scan the QR code and report the issue. There's even a phone number and vanilla URL […]

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The Silliest QR Code I've Seen


I unashamedly love QR Codes. But every so often, I see one which makes me wonder if there should be some sort of licence for creating them 🙂 As I was walking around Camden the other day, I spotted this monstrosity. I figured with a code that dense, it probable contained a URL to a […]

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No One Scans QR Codes - Apart From These 25 Thousand People


Earlier this year, I blogged about seeing these QR codes appearing on some train tickets. The campaign itself wasn't that great - a poor call-to-action and a decidedly mobile-unfriendly site - but I was interested in how many people had scanned them. Thanks to bit.ly's practice of exposing everyone's statistics, we can see exactly how […]

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QR and NFC Living In Harmony?


Can you spot anything interesting on this poster? Yes, there in the corner - living in blissful harmony are a QR code and an NFC tag. There's an excellent call-to-action which even works for people without either a QR reader or NFC scanner. The destination is this mobile friendly landing page. Of course, you should […]

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Ink is Cheap


I did something decidedly analogue yesterday; I withdrew cash from a machine. I know, I know, I should have used my NFC enabled smartphone - or my chip & pin card. But it turns out most cab drivers prefer cash. On the screen was one of those ghastly animated adverts. Rather than selling me a […]

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