Give Customers an Elevator Pitch for Your App
By @edent
· app blackberry mobile playbook sign up usability zinio · 450 words
We live in a world of our own creation. This means we can find it inconceivable that outsiders don't know the acronyms we use daily. How can anyone possibly live without understanding what we do? Customers don't understand your company's acronyms, processes, or business model. It's worse than that, though - most users don't even recognise your company's name! Here's a great example. In Zinio's world, everyone knows who Zinio are. They live in Zinio town, drink Zinio coffee from the Zinio…
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