Personalisation is Asymmetric Psychological Warfare

by @edent | # # # | 6 comments | Read ~10,599 times.

Another privacy nightmare. An airline wants its cabin crew to know your birthday and favourite drinks order, to better personalise its service to you. My first instinct is to recoil in horror. It sounds like every dystopian sci-fi epic. But why do I feel this way? Partly it is the lack of genuine personality behind… Continue reading →

I'm looking through you - but you're not there...

by @edent | # # #

[Disclaimer - all personal opinions. I work for a mobile operator (Vodafone) but these are not their thoughts, opinions, plans or ideas.] I've been reading a few articles about how social networks and mobile operators feel like they own their customers. I think personalisation is a great thing. If Facebook or my phone company can… Continue reading →