Personalisation is Asymmetric Psychological Warfare
data personalisation privacy · 6 comments · 400 words · read ~10,803 times.
Another privacy nightmare. An airline wants its cabin crew to know your birthday and favourite drinks order, to better personalise its service to you. My first instinct is to recoil in horror. It sounds like every dystopian sci-fi epic. But why do I feel this way? Partly it is the lack of genuine personality behind the interaction. It is the Uncanny Valley of sincerity. When Facebook wishes you happy birthday, it is a purely mechanical response - not an outpouring of genuine feeling. There's …
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