I guess most newspapers use the same CMS to add articles for their printed edition and their web edition. It's mostly ok - but when a journalist (or copy editor) creates content, they should always think about all the ways it can be displayed. Even if they had inserted an image of The Attorney General in the website, there's no guarantee that it would be displayed to the right of the text. For example, on a mobile site it may be below. …
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Last month I gave an interview to the Metro newspaper about QR codes. Click for full size …
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There was a lot of interest in my recent post about TfL's QR statistics. Today, I present to you three very different QR codes and their statistics. These are all taken from the Metro newspaper on Tuesday January 10th. Wowcher First up is "Wowcher", a big quarter page advert on page 28. Wowcher's statistics show a consistently good performance with QR codes. Between 30 - 80 scans per day, and 87 yesterday. Sparks Next is a QR code for "Sparks Marathon" tucked away on page 50. Sad to…
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Updated! 2011-01-11 20:00 - see the response from the Metro. The Metro is a London-based UK newspaper national newspaper which is distributed in 33 cities across the UK. Around a year ago, I reviewed the Metro's mobile website. It wass a perfectly fine mobile site and I'm pleased to see that over the last 12 months it has undergone substantial improvements. You can visit it at http://metro.mobi/ This morning, I spotted this prominent QR code - placed on page 2 of the paper. Photo by…
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