I concluded, by saying

You’re not too stupid to understand how to make effective use of QR codes. The “commandments” are mostly just common sense.

Use QR codes wherever they seem appropriate – but make sure that they’re scannable, work for everyone who scans them, and lead somewhere useful.

Y'see - I don't think people are too thick to use QR codes. Most of the time...

My Isle Of Wight

There's a new campaign to encourage people to visit the Isle of Wight. A laudable campaign to be sure. Take a look at this stunning poster. There's a QR code in the bottom left corner. Depressingly, the site isn't very mobile friendly. But that's not the worst of it. Not by a long shot.

Look Closer

Take a look at the actual code they've used. Try to scan it - I dare you.

Muppets.