Terence Eden. He has a beard and is smiling.

Terence Eden’s Blog

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Mobile Badvertising

· 400 words

Mobile advert from Avis promising cheap rental.

I've seen two very different adverts recently which, in my opinion are bad. Very bad. I'd even go so far as to say that they are terrible. The first is a poster advert seen at my local train station. A tagline, a shot of the service and a URL. Let's break it down. 1) The URL. I initially typed in w4mobile rather than w4mobiles - and got a non-mobile friendly page. It would have been better …

I also have a Blackberry

· 100 words

Photo of an old black and white BlackBerry.

I use a RIM Blackberry (6720 I think) to get my emails and browse the web on the move. I think its interface is deeply lacking and the hardware is flakey to say the least. But it has an amazing keyboard. I couldn't imagine typing anything this long using predictive text - or even handwriting recognition. I still love my Treo 180 - but its consigned to a drawer until there's a Blackberry client…