Three failures and one giant lost opportunity Failure 1 - Targeting This version of the Tesco shopping app is only available on Nokia phones. Nothing wrong with that - Nokia are still the biggest phone seller on the planet. So why allow the advert to be shown to Android users? It will annoy users, reduce your CPM, and make users less likely to click on adverts in future. Failure 2 - Sizing …
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I've got a rather neat femtocell - the Vodafone SureSignal. It extends the 3G signal into my house by way of my broadband. To stop anyone leaching my broadband, you need to register "approved" phone numbers with the SureSignal. So - given that the Kindle has a Vodafone SIM card - how do we find the Kindle's phone number and register it with the SureSignal? There are three ways you can find…
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This is the presentation I gave for OpenTech 2010 Opentech updated from Terence Eden If you're on mobile, you can view the mobile friendly version of the slides. Here's the audio of the talk. 🔊 OpenTech2010 Presentation: Why Doesn't Your Site Work On My Mobile Phone🎤 edent 💾 Download this audio file. The gist of the talk is - more people have mobile web enabled phones than ha…
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Peugeot's new mobile advert has a couple of critical flaws - but has just enough innovation to redeem it in my eyes. Read on to find the two basic mistakes they made, how to solve them, and the cool feature you should be incorporating into your adverts. (more…) …
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I've mentioned Nokia on here a few times. For a mobile focused company, they seem to have a real problem with mobile advertising. It starts well enough with an animated GIF. The site it links to is music.nokia.co.uk/ - cleverly, Nokia redirect mobile users to a specific mobile version of the site. That's where it all starts to go wrong... (more…) …
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UPDATED 08 October 2010 How to unsubscribe If you want to unsubscribe from this SMS spam, you have three options. Ring "Dill" on 0121 359 0234 - she works for Floors2Go and will be happy to remove you from the list. Floors2Go purchased your phone number from tmnmedia - who assured Floors2Go that you were desperately interested in getting SMS spam. Call them on 020 7936 6600. Or call…
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Click for Full Size Moo Cards seem to be the darling of the UK tech scene. Cute business cards which you can personalise with whatever you like. Some people are boring and use company logos, others dump their best flickr images on there. Me? I'm all about phones and QR codes, so..... (more…) …
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I was pleasantly surprised to see this poster at my local train station. Looks like Surrey Library is moving to the digital age. eBooks and eAudiobooks from Surrey Library (click to embiggen) "Bet the site doesn't work on my phone," I thought. http://ebooks.surreycc.gov.uk/ I was wrong! Overall, this is a brilliant new service. A great initiative to get people reading more books and…
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I've just come back from a chat with Paul Foster of Microsoft. We were discussing Windows Phone 7 - its promises and its problems. I remain convinced that Windows Phone 7 (WP7) will be a hit. There are so many delightful touches in the operating system that I won't be surprised if it is ripped off before it is fully launched. I was given an excellent overview of the software and proposed…
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I attended the Mobile Monday meeting "200,000 Apps - Where's Mine" last night. One thing that became clear is that apps don't do a very good job of promoting themselves. One crippling problems with most app stores is that there's no (easy) way to share an app with a friend. Here's some basic code for an Android app which will post the URL of your app to Twitter. Stick it in a button or menu…
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I'm not the biggest fan of Microsoft. Both my original Xboxes now run Linux, I've converted my laptop and computers to Ubuntu, and I generally laugh in the face of Microsoft's increasingly desperate attempts to stay relevant. So it was with great mirth that I went along to a BizSpark event a few weeks ago. Microsoft were going to be showing off their latest "innovation" - Windows Phone 7. I…
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USSD - it's a funny acronym. Unstructured Supplementary Service Data. You type a code into your phone's dialler. - the phone queries the network and displays some information for you. There are five types of USSD Command Activate - turn on the functionality: *USSD# Deactivate - turn off the functionality: #USSD# Register - set a particular condition: **USSD# Erase - delete any settings set by …
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