QR Interview in Metro
interview metro newspaper qr QR Codes · 50 words
Last month I gave an interview to the Metro newspaper about QR codes. Click for full size …
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More *Real* QR Statistics
metro mobile newspaper qr statistics · 3 comments · 350 words · read ~445 times.
There was a lot of interest in my recent post about TfL's QR statistics. Today, I present to you three very different QR codes and their statistics. These are all taken from the Metro newspaper on Tuesday January 10th. Wowcher First up is "Wowcher", a big quarter page advert on page 28. Wowcher's statistics show a consistently good performance with QR codes. Between 30 - 80 scans per day, and 87 yesterday. Sparks Next is a QR code for "Sparks Marathon" tucked away on page 50. Sad to…
Continue reading →Email Via QR Codes
email KISS metro qr QR Codes · 350 words · read ~410 times.
The Metro have been on quite a QR splurge recently - this is their latest effort encouraging people to write in to the paper. On the surface, it's quite a simple idea - yet Metro have needlessly complicated it. The Process The simplest process would be Scan Code Send Email That's not what Metro have done. By using Scanlife as an intermediary, they change the process to Scan Code Connect to web Get redirected Get redirected again Load web page Click on…
Continue reading →Metro's Use of QR Codes
bit.ly metro mobile newspaper QR Codes web · 4 comments · 600 words · read ~1,707 times.
Updated! 2011-01-11 20:00 - see the response from the Metro. The Metro is a London-based UK newspaper national newspaper which is distributed in 33 cities across the UK. Around a year ago, I reviewed the Metro's mobile website. It wass a perfectly fine mobile site and I'm pleased to see that over the last 12 months it has undergone substantial improvements. You can visit it at http://metro.mobi/ This morning, I spotted this prominent QR code - placed on page 2 of the paper. Photo by…
Continue reading →Mobile Newspapers
ft guardian independent metro mirror mobile mobile web news nyt reuters sun telegraph times · 6 comments · 1,650 words · read ~378 times.
When I was a student, I had a brilliant idea. Why not have a stand at every train station where you could sync your Palm Pilot with the latest news? Insert a pound in the slot, press the button for The Times, aim your handheld's IrDA at the blinking light and ZAP! All the latest news for you to read on your train journey. It's just as well that my idea never got out of the paper prototyping stage. While BlueTooth has supplanted Infrared in the majority of modern phones, it is network p…
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