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	<title>martina cole &#8211; Terence Eden’s Blog</title>
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		<title><![CDATA[QR Codes Going Mainstream? ASDA and Martina Cole]]></title>
		<link>https://shkspr.mobi/blog/2010/10/qr-codes-going-mainstream-asda-and-martina-cole/</link>
					<comments>https://shkspr.mobi/blog/2010/10/qr-codes-going-mainstream-asda-and-martina-cole/#comments</comments>
				<dc:creator><![CDATA[@edent]]></dc:creator>
		<pubDate>Tue, 12 Oct 2010 13:14:02 +0000</pubDate>
				<category><![CDATA[mobile]]></category>
		<category><![CDATA[qr]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[asda]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[martina cole]]></category>
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					<description><![CDATA[Two of the biggest &#34;mass market&#34; brands are using QR Codes in their advertising.  ASDA - the UK arm of Walmart - and Martina Cole - one of the UK&#039;s best selling authors.  Here&#039;s the poster in situ   Here&#039;s a close up of the code  It&#039;s a reasonable physical size and the information density isn&#039;t particularly high - so well done on that front. I&#039;d place a bit more whitespace around the code - but…]]></description>
										<content:encoded><![CDATA[<p>Two of the biggest "mass market" brands are using QR Codes in their advertising.  ASDA - the UK arm of Walmart - and <a href="http://www.martinacole.co.uk/">Martina Cole</a> - one of the UK's best selling authors.</p>

<p>Here's the poster in situ
<a href="https://shkspr.mobi/blog/wp-content/uploads/2010/10/IMG_20101012_095322.jpg"><img class="aligncenter size-medium wp-image-2659" title="Martina Cole Poster with QR Code" src="https://shkspr.mobi/blog/wp-content/uploads/2010/10/IMG_20101012_095322-225x300.jpg" alt="Martina Cole Poster with QR Code" width="225" height="300"></a></p>

<p>Here's a close up of the code
<a href="https://shkspr.mobi/blog/wp-content/uploads/2010/10/IMG_20101012_095337.jpg"><img class="aligncenter size-medium wp-image-2658" title="QR Code" src="https://shkspr.mobi/blog/wp-content/uploads/2010/10/IMG_20101012_095337-300x225.jpg" alt="QR Code" width="300" height="225"></a>
It's a reasonable physical size and the information density isn't particularly high - so well done on that front.
I'd place a bit more whitespace around the code - but it scanned easily enough on my phone.</p>

<p>The <a href="http://www.thefamilysecrets.co.uk/">website itself</a> is <em>ok</em>. Nothing stunning.
<a href="https://shkspr.mobi/blog/wp-content/uploads/2010/10/Family-Secret-Website.png"><img class="aligncenter size-full wp-image-2657" title="Family Secret Website" src="https://shkspr.mobi/blog/wp-content/uploads/2010/10/Family-Secret-Website.png" alt="Family Secret Website" width="336" height="560"></a>
It's a great concept site - like <a href="http://www.postsecret.com/">Post Secret</a> or <a href="http://grouphug.us/">GroupHug</a> - but it really ought to be more mobile friendly.
The URL isn't specific to the code - it's just <a href="https://web.archive.org/web/20101017064013/https://www.thefamilysecrets.co.uk/">http ://www.thefamilysecrets.co.uk/</a> - so they have no real way of knowing how many people scanned it.</p>

<p>Still - good to see QR codes becoming more prominent.</p>
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