Maplin's QR Code Mistakes

by @edent | # # # | 2 comments | Read ~261 times.

Maplin, the UK technology retailer, is experimenting with QR codes in its Tottenham Court Road store. It's a very mixed bag which deserves equal measures of praise and criticism. Here's a typical product display stand with QR code placed on it. There's no "call to action". Nothing to say what the code is, how I… Continue reading →