Maplin's QR Code Mistakes
badvertising maplin qr · 2 comments · 300 words · read ~354 times.
Maplin, the UK technology retailer, is experimenting with QR codes in its Tottenham Court Road store. It's a very mixed bag which deserves equal measures of praise and criticism. Here's a typical product display stand with QR code placed on it. There's no "call to action". Nothing to say what the code is, how I use it, or why I should scan it. Does it lead to a video demo? To a voucher? What? But, that's not the worst of it. Notice how small it is? There's lots of space which could be…
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