Lacoste QR Campaign
badvertising flash lacoste mobile QR Codes · 300 words · read ~1,400 times.
Nick Burcher has done a great job detailing Lacoste's new QR code campaign. Being the curmudgeon that I am, I want to point out a couple of rather glaring flaws in its execution. Contrast See if you can scan in the code on this image. The image links to Nick's site if you want the full resolution version. I tried several different phones and scanners and wasn't able to get the code to scan. This is because QR codes are designed to be black and white. As I've explained before, most QR…
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