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	<title>groupon &#8211; Terence Eden’s Blog</title>
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		<title><![CDATA[Mobile Badvertising: Groupon]]></title>
		<link>https://shkspr.mobi/blog/2010/12/mobile-badvertising-groupon/</link>
					<comments>https://shkspr.mobi/blog/2010/12/mobile-badvertising-groupon/#respond</comments>
				<dc:creator><![CDATA[@edent]]></dc:creator>
		<pubDate>Tue, 21 Dec 2010 14:23:04 +0000</pubDate>
				<category><![CDATA[badvertising]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[mobile]]></category>
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					<description><![CDATA[I&#039;m a big fan of Groupon - the money saving site - that&#039;s why I&#039;m so disappointed with their latest campaign.  A nice simple set of banners.   Let&#039;s gloss over the missing apostrophe in this one though...  Which leads to the Groupon mobile friendly site.  Well formatted mobile site.  Free text field for an email address and a drop down list of cities they support.  There&#039;s no notion of what…]]></description>
										<content:encoded><![CDATA[<p>I'm a big fan of Groupon - the money saving site - that's why I'm so disappointed with their latest campaign.</p>

<p>A nice simple set of banners.<img src="https://shkspr.mobi/blog/wp-content/uploads/2010/12/a7e412bee519faee54add0dd1808351f-b.png" alt="Groupon Advert" title="a7e412bee519faee54add0dd1808351f-b" width="320" height="48" class="aligncenter size-full wp-image-3363">
<img src="https://shkspr.mobi/blog/wp-content/uploads/2010/12/c77745feff84df7d2559c7a52e27f877-xl.png" alt="Groupon Advert" title="c77745feff84df7d2559c7a52e27f877-xl" width="300" height="50" class="aligncenter size-full wp-image-3365"></p>

<p>Let's gloss over the missing apostrophe in this one though...
<img src="https://shkspr.mobi/blog/wp-content/uploads/2010/12/be68eb0af2c27eae021f749ce70e920b-xl.png" alt="Groupon Advert" title="be68eb0af2c27eae021f749ce70e920b-xl" width="300" height="50" class="aligncenter size-full wp-image-3364">
Which leads to the Groupon mobile friendly site.
<img src="https://shkspr.mobi/blog/wp-content/uploads/2010/12/snap20101221_140439.png" alt="Groupon Mobile Friends Site" title="snap20101221_140439" width="480" height="800" class="aligncenter size-full wp-image-3366">
Well formatted mobile site.  Free text field for an email address and a drop down list of cities they support.</p>

<p>There's no notion of what they'll do with the email address - which is very naughty - but the worst is yet to come.</p>

<p>After filling in the form and clicking "Discover Deals" this is what the customer gets.
<img src="https://shkspr.mobi/blog/wp-content/uploads/2010/12/snap20101221_140517.png" alt="Groupon Full Website" title="snap20101221_140517" width="480" height="800" class="aligncenter size-full wp-image-3367"></p>

<p><em>sigh</em> So depressing.  Why do this?</p>

<p>If you don't have a mobile friendly site, don't run a mobile advertising campaign.</p>
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