To whoever is responsible for this QR code marketing monstrosity: go home. Seriously, pack up the tools of your trade, go home, pour yourself a stiff drink, and weep at what you have done. The Poster Here's a fun game for all the family! Play "spot the QR code" on this poster... Bzzzzzt! Time's up! Did ya see it? What? No! How could that be? Let's zoom in... There! Right beside the warnings of "mild peril" lurks the QR code. Tiny, overly dense, and with no call to action. Try…
Continue reading →
I'm a big fan Show Film First. A company which aims to get people to preview screenings of films - for free. There's also a confusingly similarly named company called See Film First with broadly similar aims. I'm not sure what, if any, relationship the two have. Show Film First concentrate mainly on bloggers - getting them to exclusive screenings in the hope that they will generate some online buzz about a movie before release. To help you on your way to creating a blog, they've created a…
Continue reading →
Last night, thanks to the lovely people at SeeFilmFirst, I went to see a free preview of Harry Brown starring Michael Caine. Harry Brown is an unremittingly violent film. Utterly devoid of sympathetic characters, it offers a terrifying glimpse into the fear, violence and sadism on an unnamed council estate. Every scene is wired with tension - nervous tension which often culminates in bloody violence. This is not a thought provoking film. It does not "raise serious issues". It simply exists …
Continue reading →
