The Engagement Economy

by @edent | # # # # | 1 comment | Read ~170 times.

I was recently interviewed in The Guardian talking about the use of mobile phone in cultural institutions - museums, libraries, galleries, etc. I was talking about the QRpedia project I co-founded. During the course of the interview, a phrase fluttered into my head - "The Engagement Economy." It wasn't a phrase I'd heard before -…

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