The Engagement Economy
engagement engagement economy mobile qrpedia · 1 comment · 800 words · read ~215 times.
I was recently interviewed in The Guardian talking about the use of mobile phone in cultural institutions - museums, libraries, galleries, etc. I was talking about the QRpedia project I co-founded. During the course of the interview, a phrase fluttered into my head - "The Engagement Economy." It wasn't a phrase I'd heard before - although Jane McGonigal wrote an excellent paper in 2008 with the same name. McGonigal's paper talks about getting people to work on a project. My idea of the…
Continue reading →