Apple - Death Through Familiarity
I like predicting the death of the iPhone. I've been doing it since the device was first released - and I'm sure, one day, my doom-mongering will be proved correct! Apple is at an interesting nexus with its iPhone. It's hugely popular, vastly profitable, beloved by millions, and plagiarised by its competitors. The only fly in the ointment? It's just a little bit dull! Dull is, of course, another word for consistent. Predictable. Comforting. Pick up an original iPhone and the newly released…
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