Terence Eden. He has a beard and is smiling.

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QR Codes In Paris

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I've just come back from a delightful weekend in Paris. Delightful for me - not so for my wife. Rather than quietly admiring the artwork in the Louvre, I ran around gawping at the huge range of 2D codes on offer on the streets of Paris. There are some great examples of how to do 2D code marketing - and how not to do it. I'd like to run you through a few of examples I found. I've enhanced the …

QR Codes seen in the wild!

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Digital billboard with a DataMatrix code on it.

Seen on a billboard in London, near Oxford Circus tube. A part electronic animated advert offering a discount at a local store. If you text to 79990 you'll receive a Datamatrix code.In this case, it's the store which is using the code; they'll scan it in before giving you a discount.This is a pretty good way of distributing codes. The retailer gets your phone number and, when you show the…