Who Owns The Customer?
customers marketing · 2 comments · 550 words
Where in the value chain are you? This is a question that we're constantly being asked. When a customer is doing something, who is she doing it with? Who is she doing it for? With whom does she hold the relationship. Above all - Who Owns The Customer? This sort of thinking always bothers me - I don't see anyone as owning the customer. Yesterday, on the train home, I saw a person using Facebook on an Apple laptop with an internet connection provided by Vodafone. Who owns that customer? T…
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