Mobile Badvertising - British Gas and Inclusive Minutes
advertising badvertising british gas click to call mobile NaBloPoMo · 600 words · read ~882 times.
British Gas has announced its latest price rise to near universal dismay. So it seams a little odd that they're running a campaign based around how much you could save if you switch to them. Still, what concerns me in this Mobile Badvertising series is not the content, but the execution and usability. Let's see what happens when we click on it. Clicking the advert takes you to your phone's dial screen with British Gas's phone number ready to dial. (This goes via an ad network so they can…
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