Carve Your Brand Into Stone
brand gpo post office · 1 comment · 500 words · read ~365 times.
Wandering down my suburban street this morning, I noticed a manhole cover, with the initials G.P.O. carved into it. The General Post Office was the UK communications monopoly. Created by King Charles I in 1660, it remained a fixture of British life until it was abolished a mere 309 years later. The GPO ceased to exist in 1969. And yet, 44 years later, its brand remains seared on the flesh of the streets. Most of the GPO manhole covers have survived for over half a century - although many…
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