One of the joys of the Internet is that it is international. Anyone, from anywhere, speaking any language can visit any page on the World Wide Web. This makes life difficult for advertisers. Not only do they have to ensure that what they're showing is applicable in the viewer's country, but also that it's legal and written in the correct language. If they don't, at best they've wasted their…
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Another in the occasional series looking at mobile advertising gone bad. Who doesn't enjoy a good, clean game of scrabble. After a busy day reading The Times, nothing takes the edge off the day like a word puzzle. Wait! What's this? Scrabble Banner So far, so good. A clear, professional banner. It clearly emphasises that - although it's an advert - it's endorsed by The Times; so you won't g…
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It's been a while since I last wrote about Mobile Badvertising. Although we're constantly told that mobile advertising is going to be HUGE, you wouldn't know it from looking at the adverts on mobile sites. Over this occasional series, I'll be picking examples from popular UK sites. I've tried to avoid naming the sites in question, but sometimes it's unavoidable. The Lie Is that too good to be…
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[Disclaimer - all personal opinions. I work for a mobile operator (Vodafone) but these are not their thoughts, opinions, plans or ideas.] I've been reading a few articles about how social networks and mobile operators feel like they own their customers. I think personalisation is a great thing. If Facebook or my phone company can give me a personalised service - or discounts that I'm going to…
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I've seen two very different adverts recently which, in my opinion are bad. Very bad. I'd even go so far as to say that they are terrible. The first is a poster advert seen at my local train station. A tagline, a shot of the service and a URL. Let's break it down. 1) The URL. I initially typed in w4mobile rather than w4mobiles - and got a non-mobile friendly page. It would have been better …
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