Terence Eden. He has a beard and is smiling.

Terence Eden’s Blog

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Are QR Codes Effective for Advertisers?

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I recently read Andrew Grill's post about being a QR Code Sceptic. I agree with some of his points about crap QR code adverts - I've blogged about many of them - but I believe the fundamental business case for QR codes is still strong. Many people on the blog and on Twitter have asked for case-studies proving how efficacious QR is. Case-Study comes from the Latin phrase casum stutitius which…

ebuzzing - formalising the PR relationship with Bloggers?

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eBuzzing logo.

This is a sponsored post from ebuzzing I've been pleasantly surprised by ebuzzing. They're part of the Wikio Group, who are focussed on getting bloggers to post about about brands that they like - and get paid for it. Despite running a backwater blog on obscure mobile phone related nonsense, I often get emailed by companies wanting to promote themselves here. Sometimes they…

Tales of two smart phones: or how one woman made an impression on a Scottish Museum

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A guest blog by marianne@bamkin.org.uk The National Museum of Scotland in Edinburgh has QR codes in some places. Level 6 to be exact. This is the story of what happened when I tried to use those QR codes last week. The article in The Guardian gave explicit  instructions of how to access the information linked to the QR code. First you have to go on to the website “Tales of Things.com” to down…

Dear Nokia...

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Nokia's marketing team are idiots. They've used URL over which they have no control on an advert for one of their premium handsets. This is the story of how I hijacked stole hacked recycled it and, in doing so, prevented Nokia from having a serious PR problem. E7 Poster This is advert for the new Nokia E7. It really emphasises the tweeting capabilities of the handset. Nokia's marketing…

Ubiquitous QR Codes

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How Popular Are QR Codes? One common complaint I hear is that QR codes are just too obscure. I don't think that's true. Aside from continual use in newspapers and magazines, they're all over the city. Here are a few examples that I snapped while walking around London. …

QRpedia Demo at Mobile Monday

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I love going to Mobile Monday London - it's a great meeting place for those of us in the mobile industry. It's also one of the few spaces which holds the equivalent of an "Open Mic" night. MoMoLo's Spring Demo Night was crowded with great entrants. So much so that each of us had only three minutes to present! That's quite tight. I'm used to 15-30 minutes. I'm not sure how, but I managed to…

QRator - QR Codes in the Petrie Museum

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As promised earlier this week, I popped over to London's Petrie Museum of Egyptian Archaeology to take a look at what they're doing with QR codes. The staff were very friendly and quite happy to chat about their experiences with the codes. I'd like to thank them for taking the time to talk to me about the installation - and for letting me photograph the exhibits. About The Museum The Petrie…

QR Codes In Museums

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It seems that all good ideas are invented simultaneously. Calculus was arrived at by both Leibniz and Netwon, Gray and Bell invented the telephone within days of each other, and the electric car is currenly being pursued by many different manufacturers. Now it looks like sticking QR codes onto museum exhibits is the next big thing! QRpedia is the venture I'm involved it, but I've recently…

QRpedia Presentation at Derby Museum

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Capture from a video. Terence Eden stands in front of a projection screen. There is a Wikimedia banner behind him.

It's always an odd experience to watch yourself speak. Everyone - I think - finds the sound of their own voice really odd. I'm no exception! This is the video from the Derby Museum Backstage Pass where we gave the first public demonstration of QRpedia. The Video Video shot by Nick Moyes. The Slides All slides are a work in progress. This is a close approximation of what was presented on …

Derby Silk Mill Interview

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It's always a delight to be interviewed by the BBC - even if it is on a subject I know very little about! As part of the Wikimedia Derby Backstage Pass a group of participants were invited around the mothballed Silk Mill Museum. You can hear the full interview on the BBC iPlayer As the iPlayer removes shows after a week, I've liberated the clip of me chatting away. 🔊 💾 Download this a…

Advertising On The Kindle

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It looks like the next big thing in Kindle-land is - depressingly - advertising subsidisation. the world's first ad-supported Kindle, going on sale within Target and Best Buy locations for $114. That represents a gentle $25 savings compared to the price of today's cheapest Kindle, but those 2500 pennies don't come free -- you'll be asked to endure "advertisements on the bottom of the device's…

QRpedia - Results from First Trial at Derby Museum

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Wow! What a day! I headed over to Derby Museum for the Wikipedia "Backstage Pass" event. I was invited there to talk about QRpedia and how it can improve visitor engagement in GLAM - Galleries Libraries Archives Museums. After the introductions, I had a quick wander around the museum - where I found the first set of QRpedia codes! I was, as this video will attest, very excited! I'll place…