British Gas has announced its latest price rise to near universal dismay. So it seams a little odd that they're running a campaign based around how much you could save if you switch to them. Still, what concerns me in this Mobile Badvertising series is not the content, but the execution and usability. Let's see what happens when we click on it. Clicking the advert takes you to your phone's…
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One of the lovely aspects of QR codes is the variable levels of error correction built in. On even the most basic code you can obscure or deform up to 7% of the code and most readers will still decode it. This leads us in to the amusing territory of "hiding" human readable data in the code. I say "hiding" because we are hiding it from the scanner - not from the human. One of the more famous e…
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I've recently released a couple of audio widgets. Inspired by the Instant Rimshot and Sad Trombone sites, these are "single serving" widget. For the "Family Fortunes" buzzer widget, you click the icon and you'll hear the famous "EURGH-ERRRR" noise. I'm also selling a "Dramatic Sound Effect" Widget - download it by scanning this code. Go on, it's a mere 50p! This is a quick tutorial showing…
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So much has already been written about the N8's atrocious software. It's a popular (and fair) stick to beat Nokia and Symbian with. One thing that is always mentioned is how amazing the hardware is. I disagree. The hardware is as poor as the software. I think this picture symbolises that problem. N8 and HDMI lead The N8 has an HDMI port. A mini HDMI port. The image is of a full sized…
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There's a delightful video doing the rounds of an Augmented Reality game for the iPhone. What better use of technology than to simulate the destruction of TIE Fighters? While undoubtedly cool, what amuses me about this game is why it has taken the gaming world so long to catch up with Symbian! Way back in 2003, I got my hands on the Siemens SX1. It was the first non-Nokia handset to be…
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I've just come back from a delightful weekend in Paris. Delightful for me - not so for my wife. Rather than quietly admiring the artwork in the Louvre, I ran around gawping at the huge range of 2D codes on offer on the streets of Paris. There are some great examples of how to do 2D code marketing - and how not to do it. I'd like to run you through a few of examples I found. I've enhanced the …
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It's great seeing QR codes going mainstream. First ASDA, then ITV2, now Tesco are creating print adverts with QR codes. After years of me banging on about how they were poised to take on in the UK - it looks like they've made it. The advert is a pretty good start. I'm a bit confused about why it says "Use your iPhone or Blackberry to scan the barcode" when both Android and Nokia also have…
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...And ITV2 screw them up... I wasn't allowed to watch ITV as a kid. More out of a desire to keep me from pestering my parents for He-Man action figures than a commentary on their shows. But my old biases have stayed with me. I rarely venture on to ITV - except for nature documentaries. The Only Way Is Essex I've no idea what "The Only Way Is Essex" is. Frankly, I've no desire. It…
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QR Codes are big news at the moment - both Google and Bit.ly announcing URL to QR services. What's interesting is their differing approach to error correction. From the creators of QR Codes, Denso Wave QR Code has error correction capability to restore data if the code is dirty or damaged. Four error correction levels are available for users to choose according to the operating environment.…
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Two of the biggest "mass market" brands are using QR Codes in their advertising. ASDA - the UK arm of Walmart - and Martina Cole - one of the UK's best selling authors. Here's the poster in situ Here's a close up of the code It's a reasonable physical size and the information density isn't particularly high - so well done on that front. I'd place a bit more whitespace around the code - but…
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Sometimes a mobile advert is just so bad that you wonder what drugs the people who commissioned were on. Easy A is new film aimed squarely a the youth market. Perfect fodder for mobile advertising. Cute little advert, doesn't say what it will link to, but other than that, not bad. So let's click through and see what happens. Sweet! YouTube has an excellent mobile optimised site. The ab…
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I gave a quick talk at BarCamp Brigton about how to hack the Amazon Kindle 3G. These hacks come in two flavours - easy and very easy. Very Easy - Pictures Wouldn't it be great to view pictures on your Kindle? Well? OK - pictures, perhaps not so much - but comics? Yes please! For best results, image files should be the same resolution as the Kindle. 600px * 800px - and grey-scale. Let's use…
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