What a joy for fans of 2D codes. London's freesheet "Metro" has adverts with two different styles of 2D codes on pages 14 and 15. In the left corner - John Lewis sporting a QR Code. In the right corner - the Donkey from Shrek going into battle with an MS Tag. FIGHT! QR Code This use of QR code leaves me a little conflicted. On the one hand, the code is too small and, either in resizing…
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For the last few months, I've been squirrelled away at IPC Media working on their Mobile Products. We've recently launched the Decanter World Wine Awards app on iPhone, Android, and Nokia (with BlackBerry coming soon). Thanks to the amazing team at Grapple for all their help. I'm now incredibly proud to announce the launch of the mobile sites I've been working on for IPC - goodtoknow - Marie…
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What's this I spy from across Woking Station? Why! An advert for the Olympus PEN - complete with a QR code! The QR code is near the bottom, and has some explanatory text letting you know how to use it. There's even a shortcode to get a reader. The URL that's sent back from the SMS is http://www.isitetv.com/mobile/reader.html which redirects to the popular i-nigma reader. A clearer shot of…
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This has been a really tough NaBloPoMo for me. Work has been frantic - meaning that my lunchtime blogging has been restricted to a quick bit of copy editing. I've also had some wonderful new toys to play with - which has distracted my attention. But the biggest problem? My Android phone. Don't get me wrong, I love Android - but for typing, it's nowhere nearly as good as my BlackBerry was. …
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I don't want this to be seen as an anti-Microsoft rant. I'm a great fan of Windows Phone 7, my Microsoft 4000 keyboard is the only device I'm comfortable typing on, and my Xbox hardware is still going strong years after release. I'm also heartily impressed with Microsoft's continuing support of the Creative Commons. True, I don't use Windows at home - but I don't blindly devote my life to…
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Spotted all over the London Underground in the last few days, these QR enabled adverts from Eastpak for their I Am The Bag campaign. Close Up of the QR Code YouTube Video The code immediately directs the user to YouTube to watch a video. Two Ways To Make The Campaign Better Use a smaller URL to create an easier to scan QR Code. Eastpak currently use…
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Nick Burcher has done a great job detailing Lacoste's new QR code campaign. Being the curmudgeon that I am, I want to point out a couple of rather glaring flaws in its execution. Contrast See if you can scan in the code on this image. The image links to Nick's site if you want the full resolution version. I tried several different phones and scanners and wasn't able to get the code to scan. …
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I caught an interesting snippet over the weekend. With the latest Top 500 Super Computer list published, there has been lots of talk about whether Linpack is the best way to measure how powerful computers really are. This prompted Steve Wallach to say... "we could get 100,000 [Android phones], hooked up together, and we would have the world's fastest Linpack that no one could exceed for a long …
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(eBuzzing have sponsored this post. Please let me know what you think about sponsored articles on this blog.) Android phones are now big business - even Woz seems to think they'll take over the world. Into the crowded arena steps the HTC Wildfire. I'm a huge fan of the HTC hardware - but I often feel that they ignore the customer service side of things. For too long they were silent on when…
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There seems to be a lot of talk at the moment about how marketing can make use of QR codes. I wanted to highlight a few ways in which 2D codes can be used for slightly more practical usage. There's nothing wrong with selling more cheese - but I think that only scratches the surface of these little squares of brilliance. You may have seen these Ringo.co.uk ticket machines. They are meant to be …
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Designer Ming Ling has created the most wonderful QR code constructed out of Tetris pieces. The full size version is a work of beauty. As I've explained before, this works because the QR scanner sees the image in black and white - so light colours disappear. Anything else is covered by the fairly generous error correction. I'm nowhere nearly as talented as the above artist, but she has…
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Here's the captured video from MobileMonday's Trends in mHealth panel. Presented in glorious HTML5 and hosted on Archive.org Part 1 (more…) …
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