By @edent · badvertising NaBloPoMo social tom tom · 17 comments · 500 words · read ~802 times.
I was at a funeral the other day. A group of us were sharing memories of the deceased. Talking about her laugh, how mean she could be, how we never told her that we loved her. Suddenly, a stranger walked over to us in the graveyard and said, "Friends, have you tried the great taste […]
Continue reading →By @edent · 100 words
Earlier this year, I pointed out that Media Discovery (New Web Ltd) is encouraging blogs to run paid for advertorials, without disclosing to their readership that the content is an advert. This appeared to be in breach of the advertising industry's code of practice. I complained to the Advertising Standards Authority who have confirmed that […]
Continue reading →By @edent · advertising badvertising nfc qr QR Codes tap4offers · 3 comments · 450 words · read ~2,259 times.
Public transport is a great way to assess the Zeitgeist. Watching commuters transition from iPhones to Samsungs, and from paper books to Kindles, really gives one a sense of how the world is changing. Advertising is also a great way to measure society; seeing lots of adverts for dodgy loan companies can give you an […]
Continue reading →By @edent · advertising blog shills sponsored · 6 comments · 950 words · read ~2,845 times.
Media Discovery (New Web Ltd) is encouraging blogs to run paid for advertorials, without disclosing to their readership that the content is an advert. This appears to be in breach of the advertising industry's code of practice. Anyone who has ever run a blog is probably familiar with these sorts of email - I get […]
Continue reading →By @edent · advertising clear channel nfc qr · 7 comments · 300 words · read ~877 times.
I've talked before about advertising hoardings with combined NFC & QR codes. It looks like Clear Channel - the advertising behemoth - is getting into the game. Spotted all over London are these bus stops with built in advertising poster. Look on the right hand side, and you'll see the interactive element. It's pretty well […]
Continue reading →By @edent · bit.ly facebook · 3 comments · 300 words
Analysts estimates are always interesting to read - especially if you know the real statistics which they are trying to prophetize. Even when someone releases "official" statistics, they're usually hard to verify independently, and even harder to analyse by region. Benedict Evans - who I've had the pleasure of meeting at Mobile Monday - published […]
Continue reading →By @edent · facebook product spam · 2 comments · 500 words · read ~229 times.
I've moaned before about the crap adverts on social networks. Facebook has suddenly been getting a lot worse. Today they decided that it would be great to show me adverts for a steak restaurant. Which, would be fine, if I hadn't been vegetarian for the last 13 years... Facebook have been spamming my wall with […]
Continue reading →By @edent · advertising bit.ly facebook mobile stats · 350 words
Facebook has been getting a lot of criticism for its lack of mobile revenue. A fact it tried to hide from its IPO. Much ink has been spilled, but is it really necessary for Facebook to worry? Here's a quick case study. Facebook has, in its infinite wisdom, decided that I would be interested in […]
Continue reading →By @edent · advertising badvertising bit.ly qr QR Codes statistics stats trains · 250 words · read ~1,236 times.
No, I'm not talking about Masabi's innovative technology, but of this rather odd bit of advertising found on the back of a train ticket. There's no specific call to action - but there's not much space to play with. Let's give it a scan... sigh A non-mobile site. With an Adobe Flash plugin in the […]
Continue reading →By @edent · #ipexpo badvertising qr taxi · 1 comment · 250 words · read ~630 times.
I recently overheard two advertising executives discussing their latest QR campaign. I jotted down what they were saying... Dave! Dave! I've got a brilliant idea! What is it, Fred? Let's make a QR code... right... but make it really hard to scan! Brilliant idea, Fred! How? We can stick it on a Taxi, so that […]
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