@EdentGood article, but I'm sad that you didn't mention one thing IAB is totally powerless against: Anonymous email services like AnonAddy and SimpleLogin (which was recently acquired by Protonmail). Truthfully, I find these tools to be WAY better than dot/+ tricks in Gmail. It's very easy to generate (and if you pay for domain support, customize). Now, every data vampire, service, transit login, etc. gets it's own email that I can identify (in the description) and when no longer needed, delete entirely.