Very useful article for me thanks Terence. In this story I am playing all roles, CEO, technologist and strategist, and the most critical audience for my dashboard will be a one off audit visit from a key customer, but this helped me think about what I want it for after they are gone. To he best dashboards I have used (and helped make, at Sky) used red-amber-green states so you could see at a microseconds glance that nothing is on fire, then get an idea of current performance by looking over graphs, top stats etc, and dive deeper by selecting any of the stats to see logs, bigger graphs, tables that actually help to diagnose issues.