I'd say some people could still be offended by the assumption that they still live in the shithole of town they lived in 12 months ago. I struggle to view the message as marketing - it might be a useless reminder to talk with your kids about cleaning their hands, but in essence it's a reminder that not all is back to normal yet. They are not trying to sell you diapers or a Flake. It's a newsletter with probably several million subscribers. It will not be perfectly matched to your needs. Accepting statistical inference or accepting detailed targeting, or unsubscribing - these are your options for company newsletters. Companies have to choose one of the first two and always will see people from the other group unsatisfied. Hell, I'm actually slightly irritated by them not making the choice and sending me generic emails about products I already own.