No, we'd prefer them not to send any marketing messages whatsoever. If they absolutely have to - they should use verifiable information rather than inferred information. Saying "our records show you regularly travel to this station - it is closed next week" is a different class than "our records show you regularly travel to this station - people who travel there are statistically likely to enjoy chocolate, have a Flake!" The other thing to consider is what are the risks of a false negative?