Discover the shocking gender bias that affects our everyday lives. Imagine a world where your phone is too big for your hand, where your doctor prescribes a drug that is wrong for your body, where in a car accident you are 47% more likely to be seriously injured, where every week the countless hours of work you do are not recognised or valued. If any of this sounds familiar, chances are that you're a woman.
What can I say about this award winning book which hasn't already been said?
It has helped change the way I work. When given data or user research - I now always ask about the gender ratio. I've already given up speaking on all-male panels - but it's shocking how often I'm asked to.
Perhaps the only criticism is that some of the examples feel a little well-worn. I don't know how many times I've read the "crash test dummies are only modelled on men" story - but that doesn't make the outcome any less shocking.
Anyway, read this book. Have a rant. Then take some action.
- Buy the eBook on Amazon Kindle
- Author's homepage
- Publisher's details
- Borrow from your local library
- ISBN: 9781473548299