I'll be wording this post carefully as What 3 Words (W3W) have a tenacious PR team and, probably, have a lot more lawyers than I do. W3W is a closed product. It is a for-profit company masquerading as an open standard. And that annoys me. A brief primer. The world is a sphere. We can reference any point on the surface of Earth using two co-ordinates, Longitude and Latitude. Long/Lat are numbers. They can be as precise or as vague as needed. Humans can't remember long strings of numbers, and …