Why do people feel that everyone out there even knows what an App is or even knows how to use a smartphone? Banging on about needing emergency help is much more likely to happen to elderly people who are not au fait with smartphone use. W3W is mind bogglingly too difficult for them to use too. The modern day sophistication and complexity required to use smartphones is hugely discriminatory against older people in a world where practically every organisation wants us to do everything for ourselves.....as long as they have our Direct Debit Mandate. They don’t want your phone call, just your money, and they call it customer service. Get a W3W Red Card on your doormat instead of your parcel.......reading it tells you Nothing about your missing parcel. WTF invented this horse manure system?