In a completely different way this can actually put be perceived as a very positive thing for everyone. By mixing bits and pieces of everyone's social media, this system deters identity theft a little bit, adding a thin layer of randomized uncertainty safety into search results that are not well-intentioned. It reminds me of another new species Im seeing online: "person info database" websites proudly described as purposefully inaccurate and mixmatched real data (names, Id Dob street address etc.) Supposed to help normalize the scary easy search engine availability of all our info. Scatter the info!