McAfee's Failure of Trust

by @edent | # # # | Read ~226 times.

Running a website is hard. Let me clarify - setting up a website is dead simple - keeping it running and updated is tricky.

Now, for some of us, it doesn't really matter whether our sites live or die. But for big companies like McAfee it's not simple to switch off a site - especially when they've promised to keep it running in perpetuity.

For some reason, the world's largest computer security company decided that what the world really needed was a brand new Link Shortner. Yup, to add to,, and all the thousands of other link squashers.

McAfee trust-fs8

Why? Security!

Because the service uses our Global Threat Intelligence database to check the links that you create, you can always be sure that you're using the latest information from McAfee Labs. No updating required!

Which, of course, leads to this.

McAfee Twitter Spam-fs8

Spammers and scammers trade on the reputation of the name "McAfee" - those links have all been scanned for viruses. But would you describe them as trustworthy?

McAfee Trusted-fs8

McAfee makes a great play about how knowledgeable they are about the web. How they can thwart "naughty behaviour". The cornerstone of their product is trust.

McAfee Heard-fs8

Sadly, McAfee either can't or won't invest the resources needed to monitor traffic in real-time. Sure, some of those spammy links may die after a day or so - but by then it's too late. The spammer is looking for an instant hit and, if the link is killed, creating a new one is no effort at all.

McAfee made its name protecting users from computer viruses. Today, threats are just as likely to include spam, social engineering, dodgy pharmaceuticals, and fraudulent services. McAfee, it appears, can't keep up with today's threats.

McAfee Virus-fs8

Part of the problem here is that McAfee appears to have abandoned the site - last updating it 4 years ago.

McAfee 2010-fs8

Its forums show no significant updates to the service for 3 years.

McAfee Abandoned-fs8

McAfee have a problem. At this stage, it might be sensible to shut down their shortner service. The only problem is that they promised to keep it available forever.

McAfee Forever-fs8

It is now clear that McAfee's good name has become a vector for abuse. Realistically, their only options are to stop accepting new links - or significantly increase funding to the site so that it can act as advertised.

To continue without change, further tarnishes the once proud McAfee name.

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