My last name is Hornsby. I thought it was awesome and clever to purchase the domain name horns.by. It looks great, but is a pain to try and tell somebody my email address. Is that HORNS DOT BYE, HORNS DOT BEE? No, I always have to say "HORNS DOT BEE WHY, spelled just like my name, but with a dot. No, that is HOTEL OSCAR ROMEO NOVEMBER SIERRA DOT BRAVO YANKEE." Not as cool as I originally thought it was.