QR Codes in the Hardware Store


I'm a big fan of QR codes. A few years ago, I did some work for a major UK retailer who wanted to put QR codes on some of their DIY products. Rather than ship expensive instructions with each item, there would be a QR code on the packaging which linked directly to a video explaining how to use whatever it was you'd just purchased. The idea was a success and is now helping them cut costs - even in their after-sales service.

It's always nice when other companies imitate your success - and it's always amusing when they fall slightly short of the mark.

Lots of items in stores have QR codes on them. There's a limit to how much information you can cram onto packaging. It gives the customers more information, helps them buy the right product, and reduces the number of questions they ask a sales assistant. QR FTW?
QR Hidden by packaging

If you look closely at the above package, you'll see a QR nestled in the corner. Sadly, the plastic around is is deforming it.
QR Deformed by packaging
This, of course, renders the code completely unscanable.

If you need help with your QR code, follow my 10 simple steps for perfect QR codes, or if you need some bespoke consultancy give me a call.

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One thought on “QR Codes in the Hardware Store

  1. Scanning this code actually provides directions to the nearest A&E after you've gashed your hand trying to open the impenetrable plastic case.

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