There is a forth option, but still unlikely. BBM required you to wait in line to get full access, so a rumour saying "if you leave a 5 star review with the words "Thank you so much much blackberry team. I was waiting for this app. its really great user friendly and smooth" will unlock the app" could easily result in thousands of people at least trying it. With regards to a meme, it appears this has started one looking at other products in the Play Store.