I have another example to consider: What if I happened to live in a sleepy German hamlet and I wanted to do this, but my name happened to be …”Eric Schmidt”? Do you think Google would allow me to use my real name – or are they going to now act as a Global Domain Naming Service – deciding who has “the most” right to use this unique URL based on their corporate and national perspective on ‘celebrity’ ? How will they resolve disputes against the many people sharing the same name. It brings back the domain-name hijacking disputes of old.