I reckon Google don’t care, and at the risk of sounding paranoid, we have the US govt pressuring them to “out” users under a name that gives them a better grasp of who the customer is… the reality as we all now know is not that we are the customers.. or the advertisers but the intelligence community..

Of course terrorists and malefactors are using totally bogus names with little traceability but still the intelligence machine now has a voraciousness for information that has driven it to trawl the 60 mn calls of Spanish housewives to their friends that the new policy is “No pseudonym left unexposed”.