The British are culturally predisposed to root for the underdog. I'd never been a massive fan of MySpace - but after the trials and tribulations it has gone through, I have a soft spot in my heart for it.
So, when this email arrived, I couldn't wait to give it a go.
Ok, so the email isn't formatted well for mobile - despite the fact that nearly 50% of all emails are read on the phone.
With palpable excitement, I stabbed at the "Learn More" button. I waited with bated breath. Then - I saw the future!
Look at that flat design! Such clean lines! A perfect font! Colour choices which speak directly to my demographic.
Welcome back, MySpace.