It's The Little Things Which Make An App

I've been a big fan of Ovo Energy since switching to them last year. They email me a PDF statement, pay me 3% interest on any overpayments, and have their call centre waiting times displayed prominently on their homepage.

So, when they announced their new app, I was expecting something a little bit special. And that's exactly what I've got.

An automatic torch to help you when you're rooting around in dark cupboards trying to read your meter. Brilliant.

So, not only does the app fulfil its main purpose (submit gas & electricity meter readings, see my bill, etc), someone has obviously taken the time to see how the app works in the real world. Sure, there are plenty of standalone torch apps in the world - but this is the first time I've seen one so thoughtfully integrated into an app.

Ultimately, this app is probably going to be used once per month. It needs to be simple enough to use that the customer doesn't have to relearn how to operate it every time. More than that - it needs to be delightful to use.

As much as we would all love our users to open our app several times a day, the reality is that they won't. That's why we need to concentrate not on beauty, not on overall UX, but on tiny moments of joy which reminds people why they should keep our app on their phone and keep coming back to it.

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2 thoughts on “It's The Little Things Which Make An App”

  1. says:

    +1 for Ovo Energy, switched to them beginning of the year mainly for the customer service after a shocking experience with EDF...

    I've downloaded the iPhone app but not yet had a chance to use it, however there's one extra little enhancement I'd like to see and thats something to remind me to read the meters once a month.
    If they added a simple geofence tirgger that alerted me when I was at home around the right day to read the meter that would be awesome. I know its easy enough to set an alarm or something but thats quite likely to go off when I'm out for Dinner or on a train not exactly a great time to go and check the meters.

    1. That's a good point. I get an email alert from them (think it's something I set up on their website). The email usually comes in overnight, so I see it and take the reading before going in to work.

      Of course, in the glorious future we'll all be on smart meters and this will be totally automated 🙂


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