Wandering through London today, I noticed that Southbank London has put QR codes on its posters. I've mentioned before the dangers of using Bit.ly as a QR code generator - as it allows us to peek at the codes' performance statistics.
As all the codes use Bit.ly so we can see how well they've performed - click on each one for the latest statistics.
Not the most impressive of campaigns.
Three strong points to note before pointing out how (in)effective QR marketing is:
- How many clicks would a traditional URL on a poster get?
- The code with the call-to-action has the strongest response. Would the others have improved with a CTA?
- How many of these posters are in the wild? I only spotted one set, but I suspect there are more.
Why would you point a QR code at a non-mobile site?
And, just as bad, why not point directly to an app-store when you want people to download an app?
Ah, it's because your advert's promise of an Android app is a lie.
If you need a bespoke QR consultation, please contact Terence Eden