Terence Eden. He has a beard and is smiling.

Terence Eden’s Blog

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OK, you *are* too stupid to use QR codes

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Earlier this week, I blogged that some people were too stupid to use QR codes. I concluded, by saying You’re not too stupid to understand how to make effective use of QR codes. The “commandments” are mostly just common sense. Use QR codes wherever they seem appropriate – but make sure that they’re scannable, work for everyone who scans them, and lead somewhere useful. Y'see - I don't think peo…

You Are Too Stupid To Use QR Codes Correctly

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In one of my previous "day jobs" I used to deal with bug reports for a major application. While there was the odd genuine problem or poorly designed bit of UI, the majority of the "bugs" were PEBCAK - aka people so unbelievably dense they couldn't work out that print button does nothing if you didn't have a printer attached to your machine... We're now seeing the same sort of problems in the QR …

Windows Phone 7: Mango. So what?

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I was recently invited to the Windows Phone 7 Mango preview (no, I didn't get a free phone) - here are a few thoughts. The first thing to note is that WP7 still looks gorgeous - the front tiles (aka widgets) are smart and add a real feeling of fluidity to the phone. Juicy The second thing is rather more depressing. Windows is still playing catch-up. It's a standard joke that neither the…

OpenTech 2011

· 1 comment · 950 words


Another year, another OpenTech. I found last year's OpenTech conference to be awe-inspiring. This year's was equally good. This is a quick rundown of the sessions I attended that I found particularly interesting. (more…) …

Charity QR Codes - A Missed Opportunity?

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QR codes are an awesome free resource for charities. Sadly, they are often misused. Charities can use them to drive SMS donations - here's a quick example of how this works. Sightsavers Sightsavers is an incredible charity, working hard to combat blindness in developing countries. I'm picking on them only because their poster caught my eye this morning. It's an effective poster with a…

A (Minor) Twitter Privacy Bug?

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The Twitter logo.

Quick Summary Twitter's secure API hides the contents of the tweets you are reading. But it doesn't hide the images of those you converse with. Raised as Issue 2175. A Bit More Detail Twitter has a secure (HTTPS) and insecure (HTTP) API. When calling the secure API, all the content of the returned message (tweets) are encrypted. Eavesdroppers only see the cipher-text - essentially garbage. …

Are QR Codes Effective for Advertisers?

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I recently read Andrew Grill's post about being a QR Code Sceptic. I agree with some of his points about crap QR code adverts - I've blogged about many of them - but I believe the fundamental business case for QR codes is still strong. Many people on the blog and on Twitter have asked for case-studies proving how efficacious QR is. Case-Study comes from the Latin phrase casum stutitius which…

ebuzzing - formalising the PR relationship with Bloggers?

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eBuzzing logo.

This is a sponsored post from ebuzzing I've been pleasantly surprised by ebuzzing. They're part of the Wikio Group, who are focussed on getting bloggers to post about about brands that they like - and get paid for it. Despite running a backwater blog on obscure mobile phone related nonsense, I often get emailed by companies wanting to promote themselves here. Sometimes they…

Tales of two smart phones: or how one woman made an impression on a Scottish Museum

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A guest blog by marianne@bamkin.org.uk The National Museum of Scotland in Edinburgh has QR codes in some places. Level 6 to be exact. This is the story of what happened when I tried to use those QR codes last week. The article in The Guardian gave explicit  instructions of how to access the information linked to the QR code. First you have to go on to the website “Tales of Things.com” to down…

Dear Nokia...

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Nokia's marketing team are idiots. They've used URL over which they have no control on an advert for one of their premium handsets. This is the story of how I hijacked stole hacked recycled it and, in doing so, prevented Nokia from having a serious PR problem. E7 Poster This is advert for the new Nokia E7. It really emphasises the tweeting capabilities of the handset. Nokia's marketing…

Ubiquitous QR Codes

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How Popular Are QR Codes? One common complaint I hear is that QR codes are just too obscure. I don't think that's true. Aside from continual use in newspapers and magazines, they're all over the city. Here are a few examples that I snapped while walking around London. …

QRpedia Demo at Mobile Monday

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I love going to Mobile Monday London - it's a great meeting place for those of us in the mobile industry. It's also one of the few spaces which holds the equivalent of an "Open Mic" night. MoMoLo's Spring Demo Night was crowded with great entrants. So much so that each of us had only three minutes to present! That's quite tight. I'm used to 15-30 minutes. I'm not sure how, but I managed to…